SwapUp
How SwapUp Works
Real-time seat exchanges that create value for fans and venues alike
Seamless Seat Movement
Fans in upper sections can seamlessly move down when better seats open up. Premium seat holders can choose to move back or leave early—while still getting value.
- Upgrade to better seats when available
- Exchange seats with other fans
- Get value when leaving early
- Fair pricing throughout the game
Smarter Seat Pricing, Every Minute
Our dynamic pricing engine adapts to the flow of the game—learning from live fan behavior, seat demand, and timing to generate optimal upgrade and exchange offers in real time.
- Reinforcement learning principles
- Real-time game flow analysis
- Fan behavior insights
- Dynamic value optimization
Why Venues Love SwapUp
Zero tech burden with proven results. Our pilot runs entirely by our team with no system integration required.
- New Revenue Stream – Monetize empty seats mid-game
- Zero Tech Burden – No system integration required
- Fan-Centric – Enhances satisfaction and choice
- Actionable Data – Understand fan behavior patterns
The Numbers Don't Lie
In scenario-based testing, we discovered massive untapped potential in live event seating
of fans would sell their seats during a game
would pay to upgrade if they could
of venue seats could be involved in exchanges
That's real volume, real value, and major upside opportunity for modern venues.
Ready to Test at Your Venue?
Want to see SwapUp in action at your next home game? Let's set up a pilot program.
Zero Tech Integration
Our team handles everything. No system changes, no technical burden on your staff.
Immediate Revenue
Start generating new revenue streams from day one of your pilot program.
Real-Time Analytics
Get detailed insights into fan behavior and revenue opportunities.
FAQs
Common questions about SwapUp and how it works for venues and fans.